Privacy Policy
Your privacy is important to us.
*Effective Date: 10th May 2023*
1. Introduction
EquiAnalytix Limited ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our **app and website** (collectively, the "Services"). It also informs you about your rights under applicable data protection laws.
By accessing or using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.
2. Information We Collect
2.1 Personal Data
We may collect personally identifiable information ("Personal Data") that you voluntarily provide to us when you register for an account, make a purchase, fill out forms on our **website**, or contact us. This includes:
- Contact Information: First name, last name, email address.
- Payment Information: Billing address, payment method details (processed securely by our third-party payment processors).
- Account Credentials: Username, password (encrypted).
- Social Media Profile Information: If you choose to register or log in via social media platforms.
2.2 Data Collected Automatically
When you access our **Services**, we may collect certain information automatically, including:
- Usage Data: Information about your interactions with the Services, such as pages visited, time spent on pages, and navigation paths.
- Device Information: IP address, browser type, operating system, device type, unique device identifiers.
- Location Data: Approximate location based on your IP address.
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our **website** to track activity and store certain information. Cookies are small data files stored on your device that help us improve our Services and your experience.
**Types of Cookies We Use:**
- Essential Cookies: Necessary for the website to function and cannot be switched off.
- Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
- Functional Cookies: Enable the website to provide enhanced functionality and personalization.
- Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed.
You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our Services.
5. Third-Party Services
5.1 Service Providers
We may share your Personal Data with third-party service providers to perform services on our behalf, such as:
- Memberstack: For account creation and authentication.
Where you can view their full Privacy Policy.
- Stripe: For payment processing.
Where you can view their full Privacy Policy.
- RevenueCat: For managing in-app purchases and subscriptions.
Where you can view their full Privacy Policy.
5.2 Analytics
We use third-party analytics services, such as **Google Analytics**, to collect information about how users interact with our **website**. These services use cookies and similar technologies to collect data like IP address, browser type, pages visited, and time spent on pages.
**Google Analytics:**
For more information on how Google uses data, visit How Google uses data when you use our partners' sites or apps.
You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5.3 Email Marketing
We may use your Personal Data to contact you with newsletters, marketing, or promotional materials. If you opt-in, your email address may be stored on our email marketing platform, such as **Mailchimp**.
For Mailchimp's privacy practices, please visit Mailchimp's Privacy Policy.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- By Email: jake@equianalytix.com
- By Mail:EquiAnalytix Limited
Agincourt House
14 Clytha Park Road
Newport, UK
NP20 4PB
*This Privacy Policy is provided for informational purposes and does not constitute legal advice. It is important to consult with a qualified attorney to ensure that your Privacy Policy complies with all applicable laws and regulations.*